Best practices for reusing content on Pinterest
You will likely be creating a lot of quality content for your business. Pinterest is a platform that gives you a way to repurpose your content and make it work even better in the marketing strategy of your choice. With Pinterest, you are better able to create a stream of targeted content to keep your audience engaged and coming back for more.
You don’t need to start your own blog to pin content on Pinterest (although I recommend it!). You can repurpose your content and pin it appropriately. For example, if you have a blog post about what social media tools are the best for business, pin it on one of your marketing, blogging-related, or marketing-related boards!
Let’s explore some ways to make putting your content onto Pinterest a little bit easier.
Re-use your social media content
You want to make sure you’re sharing graphics and infographics designed for Pinterest on social media outlets such as Facebook, Twitter, or your website homepage. Make sure the graphic scales for mobile viewing on these places by keeping the vertical width in mind when it’s adapted. It means a shorter view on an app will result in more clicks than holding, like, or button on a longer vertically-scaled image.
Utilize Canva and use the feature “Resize.”
Canva has an accessible copy-and-resize feature; you can utilize it to transform a formatted chart into a Pinterest-sized graphic.
Use text-only content over image-heavy content
Consider repurposing it to inspire a Pinterest image you can use as a collection that features just text if text-only parts of your blog post have been turned into an idea about something else,
Repurpose into Additional Pinterest Pin Formats
“Pinterest has static pins, video pins, and idea pins. You can repurpose graphics and adjust them slightly.”
You can ensure that your content posts don’t put video or idea pins on Pinterest, but adding additional formats of pins (images or short text) will increase the chances of people repinning pins from you.
Use Tailwind Create
Tailwind also offers a feature called Tailwind Create. It lets you easily create new sets of pins. Just enter fonts, colors, text, and photos, and it will generate a workable collection to choose from right away. Then, you select the pins that fit your brand and look good – or you can edit individual designs that are generated by Tailwind Create.