It can be so disheartening when you start to notice your Pinterest stats suddenly drop a little, or it might even be a substantial but slow decrease. Either way, it can be upsetting to see that dreadful drop in your stats after time, energy, and growth.
Here are several reasons why your Pinterest stats might drop and what you can do to fix the problem!
Why are my Impressions going down?
I love Pinterest, but recent technical issues have made it hard for the platform to handle spam within its system. With that in mind, Pinterest’s spam filters are on high alert, and good accounts sometimes get caught up in the spam mix.
If your website is flagged or your account was disabled due to spam, it can take a bit of time before your stats recover.
This article has tips for members who have had an account suspension or flag and are trying to meet the requirements and grow their accounts again.
Is your content seasonal? For example, if you primarily move things or offer creative work related to weddings, you might imagine a dip in your traffic and analytics during the time of COVID-19. That’s due to those events being postponed.
To be extra certain about what strategies we’d suggest for improvement in this kind of case, make sure you switched up your keywords and tactics too – such as elopements, intimate weddings, and small weddings were on trend during this period.
If you are a blogger, do you mostly create content that revolves around a holiday or particular time of year?
If it’s not seasonal or time-related, go on to the next tips for getting your numbers in order.
Dive Into Your Analytics
Your Pinterest analytics may not tell the whole story, so dive deep into your Google Analytics to learn where all of your Pinterest traffic has been going before the drop. If a lot of pinners were hitting the same landing pages after a spike in traffic, it’s possible your board reached viral status and slowly came back down again.
That’s why we focus on consistent growth and not just attempting to go “viral” when you are already established. The excitement of going viral can quickly wear off when you go prematurely viral too soon.
Change Up Your Keywords
When your numbers are sinking, it’s usually helpful to do more keyword research on your account, boards, and pinned descriptions. You’ll also want to dive into the Pinterest Trend Tool to see a trending topic.
Stay Consistent and Have Patience
I talk about it a lot – Pinterest is a visual search engine. This means that consistency and a long-term strategy are important for success. If all else fails, keep at it. Keep creating new content and creating new pin designs, trying experiments, and doing additional keyword research.
There is always a seasonal fluctuation with Pinterest and any online platform in general. A dip or drop in popularity will occur from April to June when most businesses and industries are at their peak.
It’s important to note that is not an annual decline but rather a sudden dip or drop in stats or monthly views. As a search engine, you will see the change quickly as well.
That’s why I produce monthly analytics reports for my Pinterest clients. Worrying about your analytics and stats at any smaller period of time can just drive you crazy, especially on Pinterest.
Now, if you are consistently seeing a huge or significantly consistent decrease for several months in a row, it might be time to re-strategize.
My Pinterest coaching service might be the very thing you need if you are pulling out your hair and trying to figure out a new strategy.
Have you ever had a sudden drop in your Pinterest numbers? Comment below!