One of the first steps in Pinterest marketing and using Pinterest for your business is improving your account profile. In order for Pinterest to begin to comprehend what your account is about and the kinds of content you share, your profile needs to be optimized using the appropriate keywords. This aids Pinterest, a visual search engine, in determining to whom to display your material. Here are some tips for how to make your Pinterest profile as effective as possible.
Pinterest Keywords and Keyword Research
In order to know what to optimize your account for, we must first conduct keyword research before we can begin optimizing your Pinterest profile. The alphabet search strategy is the simplest way to locate Pinterest-specific terms.
To see what comes up, open Pinterest and start typing a keyword into the search bar. These are the most popular variations of the keyword. Then, following the keyword, add a space and the letter “a” to observe what changes.
Remove the “a” and add a “b” to any pertinent terms that appear, then make a note of them. When you’re done, you should have a good list of keywords and keyword phrases to employ. Continue until you’ve completed the alphabet.
When doing keyword research, think about your audience and what keywords they would be using and searching for to find you and your content.
We have the perfect solution for you if you don’t have time to do all this heavy lifting work. Our custom keyword bank is available in our shop!
Optimizing your profile on Pinterest
We can optimize your profile now that we have done some keyword research and know the terms for which we want to improve your Pinterest account.
The following are the key areas to optimize:
1) Your Pinterest Profile Display Name
With 65 characters available, we’d want to include one of your most popular keywords that best sums up who you are and the kind of material you provide. Here are a few instances:
- Anna | Home Decor Flowers and Gifts – okay
- Anna | Home Decor Inspiration & Gifts – Better
- Hailey | Mindset Coach for Women – okay
- Hailey | Personal Development & Mindset Tips – better
2) Pinterest About Your Profile Bio Section
The most important keywords should be included in this field, which has a character limit of 500, and it also offers the reader and Pinterest an idea of what you do.
For the profile examples mentioned above, consider these two examples:
- Ideas and inspiration for interior design to help you create a home you love. There are flowers and gift suggestions for every special occasion.
- Assisting women who want to live happier lives but are having trouble with their personal development and getting through mental barriers.
3) Your Board Titles
Your Pinterest board names should be keyword- and description-rich. Consider what board titles and phrases best describe your content and which other boards your target audience could find interesting.
A mom blogger who specializes in kid’s crafts, for instance, might also have boards with advice for parents, motherhood quotes, etc. Although their target audience fits such boards, its material won’t.
4) Your Board Descriptions
In addition to including keywords, your board descriptions should benefit your followers. In order to avoid being flagged as keyword stuffing by Pinterest, your board descriptions should be written as complete sentences rather than just a list of terms.
You must ensure that the boards you build contain information that is both interesting to read and relevant to the subjects they are about.
5.) YOUR PINTEREST PROFILE PHOTO
Users can see two images on your Pinterest profile. The background photo is the bigger one. Then, the smaller picture of the business owner or the business logo.
There needs to be a short description on the background image of what your business is all about. The image should be very clear and the text should be big enough to read on mobile.
Do you need assistance creating and improving your Pinterest account and profile? Visit my services page to find out more about my offerings, how we can collaborate, and how to set up your account for success.
There is also an option if you are tight on budget and love to DIY your Pinterest. Join the Pin Potential Membership by Meagan Williamson. I have taken many Pinterest courses. This one is by far the only one that I know that provides the complete framework to learn all about marketing on Pinterest.
The biggest thing I’ve learned from being in this program is understanding the paths that your potential customer and client can go from a Pinterest pin. Learning the “conversion factor” part of Pinterest marketing is crucial for your business’s success.
Tell me in the comments below if you’ve done any of these simple steps you can take to start improving your Pinterest business account.